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Learn digital marketing that works — Digital Marketing Training for small business owners & marketers
Hands-on, practical marketing training to help you grow your business or career — starting with web copywriting and SEO. No fluff. No outdated advice. Just proven, up-to-date skills.
Are you a small business owner tired of guessing what to write on your website? Or a marketer who wants to stay ahead in today’s fast-changing digital world?
This online marketing training was made for you.
Created by a seasoned marketing professional with 17 years’ experience in Europe and Australia, these courses are designed to be simple, strategic, and tailored for real-world results — especially if you’re doing it yourself.
Whether you’re just starting or want to sharpen your existing skills, you’ll learn how to build your website, write effective content, and master search engine optimisation (SEO), with clear steps and support along the way.
This isn’t passive learning. This is real training.
If you’re looking for something you can half-listen to while doing the laundry — this probably isn’t for you.
My courses are designed for people who want to learn and apply marketing that works. No fluff. No filler. No long videos you’ll forget tomorrow.
👉 Instead of passive videos, you’ll read. You’ll reflect. You’ll practise.
Because when you read with focus, your brain engages deeper — and you retain more.
According to research from Johns Hopkins University and numerous cognitive science studies, active learning through reading and writing helps you understand more deeply and remember longer, compared to just watching or listening passively. (source. Johns Hopkins University Study (2022) Published by: Johns Hopkins University Hub, May 5, 2022 https://hub.jhu.edu/2022/05/05/taking-notes-by-hand-boosts-learning/ )
💡 This means you won’t just “tick the box” on another course — you’ll walk away with real marketing skills that stick.
Whether you’re writing web copy, running ads, or analysing SEO data, you’ll know why you’re doing what you’re doing — and how to do it well.
I’ve been doing marketing for 17 years, and I’m still hands-on every day. I’m not here to give you fluff — I’m here to teach you what works, so you can show up, step up, and be your best.

Training that grows with you
Start here: your foundations

AI FOR marketing (NEW!)
Coming Soon
Discover how to use free and low-cost AI tools to speed up your content creation, planning, and keyword research — without losing your voice or strategy.

Web copywriting
Coming Soon
Learn how to write content that speaks to your ideal customers and drives action — while also ranking on Google. Tailored for business websites, not just bloggers.

SEO TRAINING
Coming Soon
Master the basics of search engine optimisation — from finding the right keywords to structuring your site and fixing technical issues. No fluff, just what works.
Coming soon: Level up your digital marketing

Google Ads (AdWords)
Coming Soon

Meta Ads (Facebook & Instagram)
Coming Soon
Reach your audience on social media with ad creatives that convert — even on a small budget.

TikTok for Business
Coming Soon
Tap into one of the fastest-growing platforms with engaging, brand-friendly short-form content and ad strategies.

Remarketing Essentials
Coming Soon

Google Analytics
Coming Soon
Understand where your traffic comes from, what’s working, and what needs fixing — using GA4 without the overwhelm.

Webergonomy
Coming Soon
Structure your website so it’s easy to use, easy to find, and optimised for both humans and search engines. Think of it as user experience + SEO = success.
Whether you’re…
• Launching your own website
• Running your first ad campaign
• Trying to understand your marketing reports
• Or just want to keep up with digital trends
…this training gives you clear, actionable steps that work in the real world.
Learn at your own pace.
Grow with every lesson.
Here’s what makes this different:

17+ years of real experience

Top-tier education, global perspective

Tailored for Aussie businesses

Current, not outdated

Hands-on tools & Rreal-life examples

Flexible for busy people – But it’s not passive
Who it’s for

- Small Business Owners: You want to do your own marketing but don’t know where to start — or can’t afford to hire an expert just yet.

- Marketers & Freelancers: You know the basics and want to go deeper — or fill the gaps and stay ahead of the curve.
How it works
1. Start with web copy & SEO training – Build a solid foundation.
2. Add paid ads later – Google, Facebook, TikTok coming soon.
3. Learn at your own pace – Modules designed to fit your schedule.
4. Real support – You’ll get tips, templates, and personal guidance to help you succeed.